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Showing posts with label christian business. Show all posts
Showing posts with label christian business. Show all posts

Tuesday, July 26, 2011

What Upset Jessiah

Jessiah was totally pissed off last night.

After I got home from teaching, he showed me this flyer that said:


"Enhancing your learning journey with iPad!"

"With the convenience of having study notes in an iPad, learning capabilities and potential are maximized, thus benefitting the student."

"You are entitled to a FREE iPad2 if you are:

  • Primary, Secondary, Junior College students
  • Valid Student Pass"

And of course, in a very much smaller font, in one unobtrusive corner of the page, "Terms and Conditions apply"

Being an innocent 9-year-old, he of course thought they were really giving away iPads just like that. I flipped over to the other side of the flyer showed him how it was a marketing ploy to get walk-ins for a tuition centre. I also took him through the figures, what it would look like if the centre gave iPads to EVERY student that signed up. And if it didn't make much sense for them to give iPads to EVERY student that they signed up, would they give iPads to those who did not sign up for lessons there?

As I said, Jessiah was very upset. He thought the centre was lying on the flyer, trying to cheat innocent little 9-year-olds like him. I definitely don't want him to always assume the worst of other people, so I told him that maybe the people who wrote this were just lousy communicators and didn't mean to create misunderstanding.

I mean, look at their choice of words. The grammar is quite shaky and the words were bigger than they needed to be (capabilities, potential, maximized – typically corporate-speak. God knows, I detest corporate-speak).

But certainly, if any of my children needed tuition for their school work, that centre would be the LAST place I send my kids to. Either they were being untruthful or they are lousy communicators. And if they can't even communicate well on a flyer, what makes me think they can teach my kids anything properly?

Why was Jessiah so upset?

You see, in his mind the iPad was already his. He already planned the first download, (Angry Birds of course) and had already planned how to get me to pay for the rest of the games he wanted. He already had visions of quietly sitting one corner for hours every day, smashing through the various levels with aplomb, and of course scoring even higher than me.

So the truth ruined all his dreams and plans!

Out in the Business World

For us who are out in the business world, sometimes there are people who try to pull a fast one over us during negotiations. Let's say we agree to a deal (business or job, for example) that had A, B and C. And at the last minute, they try to change point C just after you and they have already agreed to the entire deal.

If at that time you have already started thinking the deal or the job is yours, started planning how to spend the commission or salary, or even worse, started borrowing money expecting to repay the loan with the money you were certain you were going to get, you'll be in deep trouble. Why? Because you would be emotionally attached to making the deal or job work, even though they just changed point C on you. You'll feel pressurized to give in on point C so that the deal would work. At that time, you will find it difficult to step back from your emotions, the turmoil and fear of loss, and ask yourself if the deal or job is still worth it even without point C.

That is what those negotiators are counting on when they make those last minute changes. That's what they are hoping for!

Two very important precautions:

1) Remember, it's not yours until it's yours.

Until everything is signed and the cheque is in your hand (or the money already in your bank account), the deal isn't through yet. Until that point, something can still go wrong, so don't get emotionally attached to the deal or job yet.

2) Always have options.

If you are stuck, and think that this deal or job is ONLY way to go, you will feel pressured to accepting it anyway, even if point C was VERY important to you. That is the reason why you need clear options. If this deal doesn't work, exactly what will you do next to get another? What is the next job offer you have waiting for you?

When you have options, such negotiators are unable to pull a fast one over you with these cheap tactics.

The best example of having options is Billy Graham Ministries, As I said before, they pay their suppliers promptly (sometimes on the very day). Because of that they have many suppliers offering them the best deals. Those who try to cheat them get away with it ONCE. And they never get a foot at the door again, because of the hordes of other suppliers waiting for a chance.

Always seek to create more definite options for yourself. This will allow you to step back when there are any last minute hiccups.

Are ALL last minute changes attempts to cheat you?

Of course not!

Just keep an eye open during the negotiations. For example, if point C is important to you and the other side agreed to it quickly (too easily???), don't be surprised if they try to change point C later. People with a lot of experience in using this tactic may try to throw in some other hiccup first (maybe some last minute delay) then try to change point C after that. And without offering anything else in exchange.

How will you respond to this? That's between you and God. Will you decide the deal is still worth it? Will you create a better counter-offer? Go the extra mile? Walk away and decide there's no point doing business with people who cannot be trusted? That's up to you to decide. But in order to decide with clarity and wisdom, you need to be emotionally calm and know what your back-up options are. That way such negotiators will not be able to take advantage of you.

Think about this for a while, as I try to figure out how to teach such things to my sons without turning them into total cynics. Be blessed!

Friday, March 18, 2011

Add an Ad, Anyone?

If you are interested in making money via the Internet, there are three main ways.

  1. You use your blog or website to promote your products and services
  2. You use your blog or website to promote the products of other people, and when a sale is made through your site you get paid a commission
  3. You have a blog or site that has very high traffic, and businesses who want to get the attention of those who pay attention to you pay you to feature their ads on your site.

As you can guess, I chose the first option, to promote my worship ministry e-training material. I didn't expect other people to want to advertise their stuff on my site, so I was pleasantly surprised when I was asked if I'd be willing to host an ad for Louie Giglio's products on my site. Being a fan of Louie Giglio's work, I of course agreed!

So my site has only ONE ad. At the other extreme, there's another worship leader's blog that has ads galore. What he did was that he signed up for those ad programs that allow Google or the blog host to allocate ads to your site based on what their systems think is relevant. Problem is, their systems decide based on keywords, and if advertisers of wrong products chose keywords poorly, the wrong kind of ads can appear on your site.

This has resulted in all kinds of products being displayed at his worship ministry site. One ad clicked over to a "Free Develop-Your-Psychic-Powers DVD program", another to "Witchcraft Exposed", which promises to teach you witchcraft secrets and spells that others will not teach you. To be frank, I sometimes head over to his site JUST to see what kind of ads will turn up THIS time!

On one hand it's funny, and on the other, it's sad. Because I know about the quirks of the ad program he signed up for, and having been online for a longer period of time than he was, I once emailed him some time back to tell him the ad program was featuring yoga products on his worship ministry site. I was expecting him to either:

  1. Ignore me, since I am a stranger to him and him to me
  2. Thank me profusely for pointing out something he didn't know and was embarrassing him behind his back. Then deal with it.
  3. Tell me that he has investigated yoga and thinks it's OK. And if that was his personal conviction, I can respect that.

But can you believe it? He actually emailed me, saying "The ads are beyond my control…" No, they are not! He chose to allow ads on his blog. He could have decided to use a free blog that wouldn't charge him anything for hosting his site, or he could have just trusted in God to provide the less than US$10 each month to host his site.

Nope, he decided he needed the few-cents-per-click income from his site more than the respect of fellow believers and the need to follow his own convictions. * fumes *

Anyway…

In case you are thinking about making money via the Internet, I sincerely believe that the Internet, as a market, has matured. Gone are the days of making mindlessly easy money online. Making money online now takes wisdom, hard work and a willingness to grow way beyond the average person's comfort zone.

I am not very much help in this area, since I am only a worship musician. But I'd like to remind urge you to remember: whatever you do online, especially when it comes to making money, please remember:

  1. The God you one day have to answer to;
  2. Your own convictions, your personal beliefs on what is right and what is wrong; AND
  3. Your spiritual family, the rest of the Body of Christ.

Don't do things that you'd be ashamed to acknowledge before anyone, such as using automatic article spinners to produce and submit many different versions of an article for the sake of tricking Google's search engines. If I'd be ashamed to admit that to Google, how much worse would it be to admit it before the Judge of all the earth, right?

Thanks for putting up with my rant. I just needed to get this off my chest. Be blessed!

Thursday, July 15, 2010

Business and Spiders

I've been asked to continue writing on Christian business, so I will. :) It'll take a while, so in the meantime I'm just going to share this short and insightful article on what businesses spiders like...

http://davedee.com/blog2/2010/07/are-spiders-ready-to-attack.html

Keep your fingers crossed, I want to write about this from a Christian perspective soon. There are some excuses Christians tend to use to be lazy in their marketing, I want to expose them the next time I write about Christian business. Stay tuned! :)