Add an Ad, Anyone?

If you are interested in making money via the Internet, there are three main ways.

1. You use your blog or website to promote your products and services
   
2. You use your blog or website to promote the products of other people, and when a sale is made through your site you get paid a commission
   
3. You have a blog or site that has very high traffic, and businesses who want to get the attention of those who pay attention to you pay you to feature their ads on your site.

As you can guess, I chose the first option, to promote my worship ministry e-training material. I didn't expect other people to want to advertise their stuff on my site, so I was pleasantly surprised when I was asked if I'd be willing to host an ad for Louie Giglio's products on my site. Being a fan of Louie Giglio's work, I of course agreed!

So my site has only ONE ad. At the other extreme, there's another worship leader's blog that has ads galore. What he did was that he signed up for those ad programs that allow Google or the blog host to allocate ads to your site based on what their systems think is relevant. Problem is, their systems decide based on keywords, and if advertisers of wrong products chose keywords poorly, the wrong kind of ads can appear on your site.

This has resulted in all kinds of products being displayed at his worship ministry site. One ad clicked over to a "Free Develop-Your-Psychic-Powers DVD program", another to "Witchcraft Exposed", which promises to teach you witchcraft secrets and spells that others will not teach you. To be frank, I sometimes head over to his site JUST to see what kind of ads will turn up THIS time!

On one hand it's funny, and on the other, it's sad. Because I know about the quirks of the ad program he signed up for, and having been online for a longer period of time than he was, I once emailed him some time back to tell him the ad program was featuring yoga products on his worship ministry site. I was expecting him to either:

1. Ignore me, since I am a stranger to him and him to me
   
2. Thank me profusely for pointing out something he didn't know and was embarrassing him behind his back. Then deal with it.
   
3. Tell me that he has investigated yoga and thinks it's OK. And if that was his personal conviction, I can respect that.

But can you believe it? He actually emailed me, saying "The ads are beyond my control…" No, they are not! He chose to allow ads on his blog. He could have decided to use a free blog that wouldn't charge him anything for hosting his site, or he could have just trusted in God to provide the less than US$10 each month to host his site.

Nope, he decided he needed the few-cents-per-click income from his site more than the respect of fellow believers and the need to follow his own convictions. * fumes *

Anyway…

In case you are thinking about making money via the Internet, I sincerely believe that the Internet, as a market, has matured. Gone are the days of making mindlessly easy money online. Making money online now takes wisdom, hard work and a willingness to grow way beyond the average person's comfort zone.

I am not very much help in this area, since I am only a worship musician. But I'd like to remind urge you to remember: whatever you do online, especially when it comes to making money, please remember:

1. The God you one day have to answer to;
   
2. Your own convictions, your personal beliefs on what is right and what is wrong; AND
   
3. Your spiritual family, the rest of the Body of Christ.

Don't do things that you'd be ashamed to acknowledge before anyone, such as using automatic article spinners to produce and submit many different versions of an article for the sake of tricking Google's search engines. If I'd be ashamed to admit that to Google, how much worse would it be to admit it before the Judge of all the earth, right?

Thanks for putting up with my rant. I just needed to get this off my chest. Be blessed!